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My Demon (2023–24) – When a Demon Contracts a Chaebol Heiress

Episodes: 16
Aired: Nov 24, 2023 – Jan 20, 2024 (SBS / Netflix)
Main Cast: Kim Yoo‑jung, Song Kang, Kim Hae‑sook

🔥 Devil Meets Heiress

Do Do‑hee is a cold‑hearted chaebol heiress. Jung Gu‑won is a demon who loses his powers and proposes a contract marriage to survive. Sparks fly amid corporate battles, soul‑binding deals, and supernatural mystery.

💑 Chemistry, Visuals, and Action

  • Strong early episodes with vibrant chemistry and standout action scenes (hello, tango fight).
  • Stunning visuals, colorful styling, and artful direction.
  • Song Kang plays comedic demon perfectly; Kim Yoo‑jung anchors the emotional beats.

⚠️ When the Fantasy Slows

After episode 10 or so, the pacing drops. Plotlines multiply, writing becomes inconsistent, and side characters outperform the leads. Dialogue and logic often stretch thin.

🏆 Audience vs. Critics

  • Kim Yoo‑jung & Song Kang won Best Couple at the 2023 SBS Awards.
  • IMDb and audience reviews are strong, despite a lukewarm 60% Tomatometer.
  • Reddit viewers raised plot hole concerns and pacing frustrations.

✅ Final Verdict

Rating: ★★★★☆ (3.9/5)

A strong fantasy‑romance for the first half—but descent into filler drama later may disappoint genre fans looking for sharp storytelling.

👀 Recommended For:

  • Fans of *Goblin*, *Hotel Del Luna*, *Alchemy of Souls*
  • Viewers who enjoy strong visuals and quirky romance
  • Those curious about fantasy tropes in modern corporate settings
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My Demon (2023) Review

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